“You can’t just give them their monthly sales totals anymore. They want to know which customers are buying, how much they’ve bought before, and how that compares to everything else. The same goes for their spend.”
— Dixie McCurley, Partner in Charge of Growth – Outsourcing & Resource Solutions, Cherry Bekaert
Redefining the Value of Modern Advisory
Dixie McCurley, a longtime leader in outsourced accounting innovation, has helped redefine how firms deliver value in the digital era. As a Partner at Cherry Bekaert, she leads growth for the firm’s Outsourcing and Resource Solutions practice—building scalable, technology-driven systems that empower both advisors and clients to make smarter, faster decisions.
Her message is clear: today’s clients expect more than static reports. They want actionable insight—the why behind the numbers and the what’s next for their business.
Moving Beyond Basic Reporting
McCurley’s perspective reflects a broader shift across the accounting profession. Modern firms are no longer judged by how quickly they can close the books but by how effectively they can translate information into meaningful strategy. This evolution requires new workflows, stronger data visibility, and intelligent tools that bridge financial reporting with decision-making.
Turning Insight Into Action with AI
At 4impactdata, we share that vision. Our Business Guidance System equips Client Advisory Service (CAS) and outsourcing teams with AI-powered insights that move beyond the “what happened” to deliver clear, proactive recommendations. It’s how firms like Cherry Bekaert lead with foresight—helping clients see patterns, anticipate risks, and act with confidence.
About Dixie McCurley
Dixie McCurley serves as Partner in Charge of Growth – Outsourcing & Resource Solutions at Cherry Bekaert. With more than a decade of leadership in Client Accounting Services (CAS) and digital advisory, she has built and scaled one of the industry’s leading outsourcing practices. McCurley is recognized nationally as a thought leader in workflow innovation, system strategy, and technology-enabled accounting transformation. Dixie is a strategic advisor for 4impactdata.