Kicking CAS – Lunch & Learn Series… Stop Billing by the Hour
April 10 @ 12:00 pm CDT
Featuring Anna Masker | SVP, CAS Development, Dark Horse
Friday, April 10 | 1:00 PM ET
Hourly billing feels safe.
It’s also the ceiling.
In this 30-minute Kicking CAS Lunch & Learn, Anna Maskers joins us to talk about what it actually takes to move from hourly pricing to value pricing inside a growing CAS practice.
This is not theory.
This is a story from the field.
We’ll cover:
- What triggered the shift away from hourly billing
- How services were packaged and repositioned
- The pushback — from clients and internally
- What had to change operationally to support value pricing
- What CAS leaders must get right before making the move
Value pricing isn’t just a pricing adjustment.
It’s a confidence shift. A scope shift. A leadership decision.
If you’re still billing by the hour, or stuck halfway through the transition, this conversation will challenge your assumptions and give you a clearer path forward.
Bring your questions. We’ll bring the candor.