At 4impactdata, we’re dedicated to transforming businesses and communities.

4impactdata was founded by entrepreneurs who have experienced all the ups and downs of building businesses. Our innovative system captures essential knowledge and integrates it with AI to continuously learn from the collective experiences of business owners.
You know where you want to go, we help you get there!

Built On The Combined Wisdom Of Thousands

Our 4ID Business Guidance Platform was created with one goal in mind: to empower advisors and business leaders with the intelligence they need to make informed decisions and drive growth. We know the challenges you face because we’ve been there too. That’s why we’ve developed a tool that doesn’t just analyze data but also provides real-time insights, predictions, and strategic guidance. Powered by Codified Wisdom and AI, with continuous learning from thousands of companies, you’ll have everything you need to stay ahead and get further faster.

Who we are

We're the makers of an AI-powered software platform that helps businesses to turn raw data into actionable insights through codified wisdom.

Our vision

Have a positive impact on 1,000,000 people in communities by helping 10,000 companies survive and thrive by using our AI powered business guidance systems.

Our mission

Our mission is to help advisors and business leaders not just identify problems, but know exactly what to do about them, changing the odds of success in their favor.

The 4ID Way

Whether you’re a business owner, leader, or advisor 4ImpactData is here to guide you every step of the way. We believe that with the right tools, any business can achieve extraordinary results, and we’re committed to making that happen for you.

Our Core Values

Make a Difference
Be a Go Giver
Continuous Learning
Fun Loving Attitude
Building a Business is Hard

Leverage the Collective Wisdom of Others​

4impactdata was founded by entrepreneurs who have experienced all the ups and downs of building businesses. From day one, the odds are stacked against you. Even with today’s advancements, 50% of all new businesses fail within five years.

We Were Frustrated…If Only Someone Could Have Warned Us
Many of us keep learning business lessons the hard way. It’s frustrating to realize that other business leaders experienced the same problems and could have warned us before we made the same mistakes.
You had one job...
There Had to be a Better Way….What One Thing Could Make a Difference?
Many successful entrepreneurs have two to three failed businesses before they get it right. Our extensive research identified one thing that could change the odds for businesses by 70%: access to the wisdom and experiences of successful entrepreneurs.
At the idea board
What if we could scale wisdom?
The breakthrough came with the realization that if we could scale wisdom effectively, we could drastically change the odds for countless businesses. This led to the creation of our solution.
Light bulb concept, having a new idea, brainstorming, start up business, creative marketing
The Answer: AI Business Guidance System with Codified Wisdom
Our innovative system captures essential knowledge and integrates it with AI to continuously learn from the collective experiences of business owners.
AI robot frame technology, abstract futuristic tech design with blank space
Easy to use and affordable
We’ve designed our AI Business Guidance System to be easy to implement and affordable, because we believe it can revolutionize the small to medium-sized business landscape, helping businesses not just survive but truly thrive.
Successful and happy business team
You Know Your Business. We Can Show You How To Guide It.

Meet Our Team

Over 50 years in the data space. Our team has worked with the industry leaders, and now we’re ready to work with you.

Eric Eager
Co-Founder & CEO

Chris Hagans
Co-Founder & CTO

Marty Carney
Co-Founder & CSO

Brian Nicholson 
COO

John Latvatalo
CRO

Bobby Barajas
VP, Growth & Revenue

Charles Sammons
Director of Product Management

Alex Manning
Customer Impact Manager

Meet Our Strategic Advisors

Pat Asp
Founder & Principal

ASPire

Martin Bissett
Founder

The Bissett Group

Burt Copeland
Founder & CEO

New Life CFO Services

Linda Fisk
Chairwoman

LeadHERship Global

Jason Hammons
Commercial & Private Banking Executive

Randy Johnston
Executive VP

K2 Enterprises

Larry King
CPA

CGMA

Richard Margolin
CTO

Highwire Capital

Van Sheets
Former CEO & Chairman